Since founding Travel Ad Network in 2003, measuring offline response to online advertising has been a passion for Arrivalist’s founder, Cree Lawson. During Cree’s tenure with TAN, he saw how destination marketing organizations needed deeper and broader visitation intelligence, and the need to link that consumer behavior to their marketing efforts. Cree founded Arrivalist to fill this pressing need and has built the platform as an always-on, panoptic “dashboard” for clients and agencies, not just for tourism but for any business that wants to understand relevant consumer visitation patterns. Today, Arrivalist clients include hotels, tourism, attractions, casinos, retail and others. The common thread is that all our clients value unbiased intelligence from a company that is not trying to sell media or audiences, but instead provide actionable consumer insights.

CONSULTING SERVICES: Join Arrivalist as a fractional CMO providing part-time consulting to help the organization establish a marketing function within the organization. Provide ongoing marketing services including brand strategy, social content planning, promotional emails, social media community management, product case studies, leadership's presentations for conferences, and overall project management.

"Thanks Megan. I'm super excited about this one (TTRA conference presentation). Love the research you dug up."

Cree Lawson, Founder and CEO for Arrivalist

The Food + Farm Exploration Center will be the cornerstone of innovation and exploration as it relates to vegetables grown for human consumption. The Center will feature hands-on exhibits for all levels, demonstration fields and more. Slated to open Fall 2023, the Center will be a state-of-the-art manifestation of the Foundation’s educational mission. It will be a centralized place for people to come together on a journey into the world of modern agriculture, to meet the people behind food production, to build new science and engineering skills, to connect, play and learn. It will be a teaching farm, a children’s museum, a science center and a community workshop all rolled into a tantalizing celebration of food and farming.

CONSULTING SERVICES: Conduct a thorough competitive analysis of similar venues throughout the Midwest and present a proposal to guide the leadership team on setting the hours of operations, daily admission costs, membership tiers, and event venue rentals for the facility. Create a six-month strategic marketing plan for their in-house team to use as a guide for the upcoming Grand Opening of the Food+Farm Exploration Center. As well as do a quick website audit providing feedback on the user-experience and content plans for the new website prior to launch. 

"Thanks for all the good work, it really has helped us meet our goal of getting more important elements such as admission and hours firmed up before the May Board of Directors Meeting. It was a pleasure to work together. You are a consummate professional and it really showed in your deliverables."  

Kathleen O'Leary, Transition & Culture Strategist for Farming for the Future Foundation

Celebrating 16 years, Milwaukee Food & City Tours is an award winning, multi-million dollar family of companies with a worldwide reach. Milwaukee Food & City Tours offers walking and bus tours year-round, and works with over 275 area restaurants, vendors and fellow tour attractions to build unique itineraries. Pivoting during the pandemic, the company launched Delicious Food Delivered, a gift box operation, to bring local businesses to doorsteps nationwide, and acquired Chicago Food Tours to continue the tradition and operate one of the oldest food tours in the nation. Additionally, the company offers international travel experiences through Travel Deliciously, and shows off the Midwest through Great Lakes Shore Excursions.

CONSULTING SERVICES: Write press releases to highlight key summer events in order to attract local media coverage. Assist with scripting a half-dozen radio spots to support a new advertising sponsorship with AM620.

"I had no clue how to write a radio script. I'm so grateful you could quickly step in and help get me ready to record the spots."

Theresa Nemetz, Founder and Chief Experience Officer for Milwaukee Food & City Tours